FAQ
Frequently Asked Questions
Answers to common questions about GA4, tracking, and analytics implementation.
GA4 is Google’s latest analytics platform that helps track user behavior across websites and apps with better flexibility and insights.
GA4 data can be incorrect due to issues such as missing or duplicate event tracking, incorrect configuration, or differences in how platforms attribute conversions.
In many cases, tracking is partially implemented or not validated properly, leading to discrepancies between GA4 and ad platforms.
We help identify and fix these issues to ensure your data reflects actual business performance.
Yes, we implement complete ecommerce tracking for platforms like WooCommerce and Shopify.
This includes tracking the full customer journey — product views, add-to-cart, checkout, and purchase events — along with revenue attribution.
Our goal is to ensure you have accurate visibility into your ecommerce funnel and performance.
Conversion API (CAPI) is a server-side tracking solution that sends events directly from your server to platforms like Meta.
Unlike browser-based tracking, CAPI improves data accuracy, reduces data loss, and enhances event matching.
It is especially useful in today’s environment where browser tracking is limited due to privacy restrictions.
Yes, we offer tracking audits as a starting point.
We review your current GA4, GTM, and ad platform setup to identify issues such as missing events, incorrect configurations, and attribution gaps.
You receive a clear summary of what’s working, what’s broken, and what needs to be fixed.
Implementation timelines depend on the complexity of your setup.
Basic GA4 or conversion tracking setups can take a few days, while advanced implementations like ecommerce tracking or server-side tracking may take 1–2 weeks.
We ensure proper validation and testing before completion to guarantee data accuracy.
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Location:
Pune, MH 411021, INDIA
Email:
info@metricmantra.in
Phone:
+91 95030-44426
+91 91759-74860